When I was vising the Pioneer Woman’s website last week I saw and advertisement under her home and garden section for ‘home farming’. It is a site sponsored by ‘triscuit’ aka Nabisco aka Kraft Foods. I was curious so I followed the link and went to look around.
Here is what they say on the opening page of the site…
“From rural areas to urban communities, home farms are sprouting up all over the country. And it’s only just begun. Triscuit has created this site with help from Urban Farming, a non-profit organization, to help build a home farming community where both beginners and more seasoned gardeners can dialogue and gather information towards their common mission: to reap food that is deliciously fresh, penny-wise, healthier for themselves and the planet. It’s about home farming, and the everyday joy that grows out of it. So join us and let’s get farming!”
I was intrigued and joined. They have a community to ask questions and chat with others. They have a section for growing vegetables and posts by experts. You can find the story of Triscuits “from farm to bakery to your table”.
Kraft Foods is HUGE, the largest packaged food company in America…here are some of the brands they own (the following information from the Sierra Club)
DAIRY: Kraft Macaroni Cheese, Kraft, Velveeta, Philadelphia Cream Cheese, Knudsens, Kraft Parmesan, Kraft Singles, Kraft Taste of Life, Minute Tapioca, Athenos Cheese, Cheez Whiz, Cracker Barrel, Sealtest, Breakstone’s
PIZZA: Tombstone, Jacks, DiGiorno’s
KID-FRIENDLY PRODUCTS: Barnum’s Animal crackers, Chips Ahoy, and Jell-O
POST Cereals: Alpha-Bits, Grape Nuts, Raisin Brans, Banana Nut Crunch, Pebbles, Toasties, Oreo’s, etc.
NABISCO: Oreo, Chips Ahoy!, Snackwell’s, Newtons, Ritz, Premium, Nabisco Honey Maid Grahams, Triscuit, Air Crisps, Wheat Thins, Nilla, Nutter Butter, Stella D’Oro, Better Cheddars, Cheese Nips, Barnum’s Animal Crackers and Toastettes (as well as myriad line extensions of many of these brands.)
MISC: Minute Rice, Miracle Whip, Good Seasons, Sure Jell, Certo, Kool-Aid, Seven Seas, Country Time, Taco Bell Home Originals, Baker’s Baking Products, Maxwell House Coffee, Sanka, Yuban Coffee, General Foods International Coffee, Cool Whip, Dream Whip, Claussen Pickles, DiGiorno Italian Sauces, Calumet Baking Powder, Shake N Bake, Oven Fry, Toblerone Chocolate, Stove Top Stuffing, Capri Juice Drinks, Crystal Light, Tang, Bull’s Eye Barbecue Sauce
DELI: Oscar Meyer Products, Louis Rich Products
PLANTERS: nuts; also manufactures and markets sauces and condiments, pet snacks, hot cereals, dry mix desserts and gelatins that include such brand names as A.1., Grey Poupon, Milk-Bone, Cream of Wheat, Royal and Knox.
COFFEE: Maxwell, Sanka, Yuban
MISC: Bakers Chocolate, Capri Sun, Cool Whip, Country Time, Crystal Light, Deli-Deluxe,Good Seasons, Jell-O, Kool-Aid, Kraft Barbeque Sauce, Kraft Taste of Life, Light Done Right, Minute Rice, Minute Tapioca, Miracle Whip, Polly-O, Stove Top, Stove Top Oven Classics, Surejell
So my question is this…What in the world is Kraft, the maker of jello, Miracle Whip, Kool-Aid, and the infamous Kraft Mac & Cheese, doing in the business of promoting home farming?
Their products contain non-labeled GMO’s which they have fought to keep hidden from consumers. They have been targeted by the Sierra Club to remove GMO’s from their food. They have had to recall taco shells for GMO’s and have also gotten in trouble with foreign countries for having GMO’s in their products where the country bans them.
GMO’s aside KRAFT makes some highly processed foods…velveeta anyone? Is that actually a food?
So here is my question…What do you think of a company like KRAFT promoting home farming? Is it worth it to get people interested in gardening?
Or does the fact that KRAFT does not label its food honestly and makes a lot of nutritionally questionable foods make its site just a hollow publicity stunt?
And can even hollow publicity stunts make a difference for good?
Kim can also be found at the inadvertent farmer where she raises organic fruits, veggies, critter, kids, and…a camel!